Brazil’s high-profile Peralta agency looks for new partners in life after...
It’s over a year now since Peralta founder and CEO Alexandre Peralta (pictured) expunged (literally so) the StrawberryFrog images sprayed all over the interior of his Sao Paulo hotshop. How’s he...
View ArticleDoes Nespresso have a clue about who’s to replace departing spokesman George...
So, Nestlé is to drop George Clooney – Hollywood’s suavest since Cary Grant – as brand ambassador for Nespresso, to replace him with – what? Marketing’s John Reynolds, who got the scoop, does not...
View ArticleTelegraph’s 7-day tinkering just disguises the internet storm that is killing...
The newspaper is dead, and the Telegraph’s decision to merge its daily and Sunday titles into a 7-day-a-week operation is yet another nail in its coffin. Long live the free press. By “free press” I...
View ArticleTeam WPP’s Ford blunder reveals the perils of living in a creative bubble
What could be more timely than demonstrating the little car’s exceptional cargo-carrying capacity than three nubile women, one scantily clad, all three bound and gagged, occupying the boot space?...
View ArticleCan former Publicis boss Richard Pinder’s new company be a new model for...
After years of being a jet-setting senior suit in someone else’s service, Richard Pinder has decided to go global on his own account with the ambitious launch of his own international network, The...
View ArticleOut of the COI frying pan into the fire of a fashion launch for brand...
For years, you’ve run your own brand consultancy. After successfully selling it, you step into the limelight as chairman of the Central Office of Information, only to find that mad axeman and part-time...
View ArticleWill new Brit at McCann NY (Chris Macdonald) be more successful than the last...
Having, a while back, complimented Chris Macdonald on the improved quality of his tailoring, it would be churlish not to congratulate London’s sharpest suit on landing the hot seat at McCann New York,...
View ArticleWhy Aberdeen Asset Management is the Intel of global financial services
What’s the biggest, most successful, company you’ve never heard of? Impossible to say, of course. But a good candidate would be Aberdeen Asset Management. It’s in the FTSE100; it’s genuinely global....
View ArticleCannes Media Lions awards dispute between WPP’s Sorrell and Omnicom’s de...
WPP chief Sir Martin Sorrell has rightly been basking in the reflected glory of the Cannes sunshine. Three successive years, three successive triumphs as holding company of the year at the...
View ArticlePubliCom merger’s unanswered questions – who’s really in charge, client...
Nearly three weeks on from the seismic news that Publicis Groupe and Omnicom are to merge and still no end in sight to the discussion of possible permutations. Not, be it noted, among the clients...
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